To establish Greater Brits as a National Community Campaign celebrating Brit unity, diversity, and inclusion using ‘BRiT’ as a Community Brand that inspires confidence and optimism in Brit youth post-Brexit and Coronavirus.

• In 2020, Britain underwent two life-changing generational events – Brexit and Coronavirus. Both events have divided and left Britain feeling unsure and isolated. But this is the best time to be a Brit. The world-class successful NHS Covid-19 vaccination program has restored faith in British science, innovation, and resilience as we lead the world out of the Covid pandemic nightmare. And the economy is also starting to rebound back. Britain now has the chance to write the next chapter of her history. And the future looks bright as long as Britain harnesses the talents and skills of all Communities.

 Greater Brits. Brit. This is our Time.