{"id":3290,"date":"2016-08-02T09:02:50","date_gmt":"2016-08-02T09:02:50","guid":{"rendered":"http:\/\/handy.themes.zone\/?page_id=3290"},"modified":"2021-07-11T16:33:46","modified_gmt":"2021-07-11T16:33:46","slug":"about","status":"publish","type":"page","link":"https:\/\/www.greaterbrits.com\/?page_id=3290","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1623241840411{margin-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4209&#8243; img_size=&#8221;full&#8221; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;Greater Brits Community&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<strong>Am Moses Zikusoka, Founder and CEO of Greater Brits, a campaign to celebrate \u2018new Britain\u2019s uniqueness, diversity and inclusiveness post Brexit and Coronavirus.<\/strong><\/p>\n<p>We are a national community movement that was launched in 2019, and we are all about celebrating the rich diversity and inclusiveness of our glorious nation of Great Britain. We believe it\u2019s the people and the differences they make (no matter how big or small) that makes up our country and defines our glorious Great Britain.<\/p>\n<p>It is us as communities and individuals that make our country rich, vibrant and full of culture all-round!<\/p>\n<p>We are proud Britain is one of the richest and most culturally diverse and inclusive nations in the world and we at Greater Brits are going to explore how talented, culturally diverse and rich our nation is by celebrating every diverse community and discovering the stories of every Brit community, one Brit at a time.<\/p>\n<p>It is about discovering and sharing together the amazing stories, treasures, gifts, talents and personalities our nation holds, One Brit community at a time.<\/p>\n<p><strong>Greater Brits. One Britain, Many Brits<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623241853908{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f9f9f9 !important;}&#8221;][vc_single_image image=&#8221;4191&#8243; img_size=&#8221;full&#8221; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;BRiT Brand&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<strong>We have also developed \u2018BRiT\u2019, as a community \/ lifestyle trademarked brand that inspires a generation of young Brits to feel great again about being British, post Brexit and Coronavirus.<\/strong><\/p>\n<ul>\n<li>Under the \u2018Greater Brits\u2019 community campaign, the \u2018BRiT\u2019 brand celebrates the optimism and possibilities of \u2018New\u2019 Britain as a truly multi-ethnic, multicultural and multi-lingual society.<\/li>\n<li>The \u2018BRiT\u2019 brand targets young adults (18 to 35 years old) who are fashion conscious; Live active lifestyles; Extroverts; Proud to be a Brit, and the community they belong to.<\/li>\n<li>Under the vision of \u2018One Britain\u2026 Many Brits\u2019, BRiT celebrates \u2018New\u2019 Britain\u2019s uniqueness, inclusivity and diversity by showcasing different British individuals and communities, \u2018One Brit community at a time\u2019.<\/li>\n<li>We have designed over 300 customised \u2018BRIT\u2019 T-shirt messages to suit your personality, lifestyle, ethnicity, profession, interests etc under the campaign tag line, \u2018What type of BRiT are you?\u2019<\/li>\n<li>The \u2018BRiT\u2019 brand is promoted on social media (Facebook, Twitter, Instagram) under #Greater Brits.<\/li>\n<li>What type of Brit are you? Greater Brits. One Britain, Many Brits<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1623241915447{margin-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623241903862{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f9f9f9 !important;}&#8221;][vc_single_image image=&#8221;4624&#8243; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;OUR VISION&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<strong>To establish Greater Brits as a National Community Campaign celebrating Brit unity, diversity, and inclusion using \u2018BRiT\u2019 as a Community Brand that inspires confidence and optimism in Brit youth post-Brexit and Coronavirus.<\/strong><\/p>\n<p>\u2022 In 2020, Britain underwent two life-changing generational events &#8211; Brexit and Coronavirus. Both events have divided and left Britain feeling unsure and isolated. But this is the best time to be a Brit. The world-class successful NHS Covid-19 vaccination program has restored faith in British science, innovation, and resilience as we lead the world out of the Covid pandemic nightmare. And the economy is also starting to rebound back. Britain now has the chance to write the next chapter of her history. And the future looks bright as long as Britain harnesses the talents and skills of all Communities.<\/p>\n<p><strong>\u00a0Greater Brits. Brit. This is our Time.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4625&#8243; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;OUR MISSION&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<strong>To celebrate One Britain, Many Brits by showcasing unity of Britain through diversity and inclusion.<\/strong><\/p>\n<p>\u2022 Britain today is recognized as a multi-cultural and multi-ethnic society with the immigrant populations playing a large part in British culture, music, sport, entertainment, and business.<br \/>\n\u2022 Greater Brits is about finding and giving voice to those individuals, personalities, events that have contributed to making Britain great.<br \/>\n\u2022 We want to affirm that although Great Britain is historically 4 nations \u2013 England, Scotland, Wales, and Northern Ireland, there are many new and diverse ethnic and community groups that contribute to making Britain great.<br \/>\n\u2022 Britain is united as one nation, but also respects and celebrates the diversity of many different Brit communities.<br \/>\n\u2022 Greater Brits. One Britain, Many Brits, All Brits.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1623242090706{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4623&#8243; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;OUR STRATEGY&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<ul>\n<li><strong>To celebrate One Brit Community at a Time by highlighting different Brit individuals, communities and events and their impact in post Brexit and Coronavirus Britain.<\/strong><\/li>\n<li>The Greater Brits national community campaign is actively seeking to hear from, and bring a voice to all individuals and communities regardless of age, sex, background, religion, physical ability and workplace because everyone who contributes to making Britain great matters.<\/li>\n<li>Not everyone in Britain has a chance to be heard and yet are silently going about making their contribution. \u2013 The Unsung Heroes of Britain. Recently these include the Front line workers, especially the NHS staff who gave of themselves selflessly and tirelessly during the Covid-19 pandemic.<\/li>\n<li>We want to hear from marginalised and vulnerable groups and we are not afraid to discuss trending or controversial topics like climate change, mental health, youth crime etc<\/li>\n<li>We want to canvas and showcase as much of Britain\u2019s diverse groups, One <strong>Brit community at a Time.<\/strong><\/li>\n<\/ul>\n<p><strong>Greater Brits. Celebrating One Brit Community at a Time<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623241941309{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f9f9f9 !important;}&#8221;][vc_single_image image=&#8221;4626&#8243; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;OUR VALUES&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<ul>\n<li><strong>As Greater Brits national community campaign and BRiT as a community brand we have certain values that we will always maintain \u2013 Honesty, Fairness, Inclusiveness:<\/strong><\/li>\n<li>Honesty \u2013 Always tell it like it is \u2013 We will always tell the truth behind the stories and people behind them regardless of how uncomfortable the truth may be. An Honest Britain is a Mature Britain.<\/li>\n<li>Fairness \u2013 Want to listen to \/ give a voice to everyone \u2013 A Listening Britain is a Fair Britain.<\/li>\n<li>Inclusiveness \u2013 We want to hear from everyone \u2013 Showcase everyone regardless of age, sex, background, religion, physical ability or workplace. The richest stories often come from the unseen and voiceless.<\/li>\n<\/ul>\n<p><strong>Greater Brits. Honest. Fair. Inclusive.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;4653&#8243; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading text=&#8221;Our Campaigns&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1625053822529{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #fcfcfc !important;}&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<ul>\n<li><strong>To identify and celebrate individuals \/ personalities \/ communities \/ events \/ stories &amp; their impact on today&#8217;s Britain.<\/strong><\/li>\n<li>The Greater Brits national community campaign has launched the trademarked \u2018BRiT\u2019 community brand as a badge to inspire and motivate Brit youth to feel optimistic about being British in post Brexit and Coronavirus.<\/li>\n<li>\u2018BRiT\u2019 is not a nationalist or political brand. We are not stoking up the debate as to who is allowed to call themselves British. About who is more Brit than who! Native or Immigrant\/ Born here or come here? No, anyone can join our national campaign whether they are born here or not. As long as they grow up, live, study, work, marry, pay taxes and feel British, then they can join our Greater Brits community campaign. BRiTS is an umbrella brand. Join one. Join all.<\/li>\n<li>\u2018<strong>BRiT\u2019 celebrates Brit Uniqueness.<\/strong> We recognise that there are many wonderful things that make Britain unique and that we don\u2019t want to change \u2013 History, culture, Royalty, the Pub, Football, London, etc.<\/li>\n<li>We want to recognise that this is why millions of tourists visit Britain every year and long may it continue. There is no place like Britain in the world.<\/li>\n<li><strong>\u2018BRiT\u2019 is a diversity and inclusive brand<\/strong>\u00a0\u2013 We are celebrating Britishness in all its many different colours and forms. As long as you feel British then you are British. As long as you are grateful to Britain giving you a home, a job, a career, chance to raise your family, retire in peace then you are British. In our eyes all Brits are equal.<\/li>\n<li>So we have designed personalised \/ customised slogans to identify, give meaning to, complement and celebrate diverse Brit communities identified under the Greater Brits campaign. Examples of slogans by Brit community include:<\/li>\n<li>\u00a0<strong>Age BRiTS campaign<\/strong> \u2013 Changing demographics \u2013 e.g. 20s BRiT \u2013 Hopes \/ Fears \/ Lifestyle of Twenties Brits; Old BRiT; Young BRiT; teen BRiT etc.<\/li>\n<li><strong>Native BRiTS campaign<\/strong> \u2013 the 4 Home Nations \u2013 English, Welsh, Scots and Northern Irish.\u00a0 The similarities\/differences\/uniqueness of Home Nations<\/li>\n<li><strong>Ethnic BRiTS campaign<\/strong> \u2013 Multicultural \/ multi-ethnic Britain e.g. Indian BRiT \u2013 profile Indian Brits and their impact in the UK in different sectors Brit Sport campaign \u2013 Boxer BRiT t-shirt \u2013 identify upcoming boxers \/ trainers \/ stories on how boxing impacted people\u2019s lives);<\/li>\n<li><strong>Regional BRiTS campaign<\/strong> \u2013 Regional Characteristics \/ Differences e.g. Manc BRiT t-shirt \u2013 examine role of Manchester in history of Britain e.g. music \/ football and highlight promising Mancunian individuals who are impacting their local community<\/li>\n<li><strong>Capital BRiTS campaign<\/strong>\u00a0\u2013 Economic \/ cultural engines of Britain \u2013 London, Edinburgh, Cardiff and Belfast<\/li>\n<\/ul>\n<p>\u2022\u00a0<strong>BRiT Personality campaign<\/strong> \u2013 Mainstream but quirky \/ idiosyncratic British personalities e.g. Happy BRiT, Drunk BRiT<br \/>\n\u2022\u00a0<strong>Lifestyle BRiT campaign<\/strong>\u00a0\u2013 Rapidly changing Brit lifestyle habits e.g. Party BRiT \u2013 the Vibrant Brit social scene and the movers \/ shakers established and upcoming stars<br \/>\n\u2022\u00a0<strong>BRiT Professions \/ Workplace campaign<\/strong>\u00a0\u2013 Polarisation of work e.g. Techie BRiT t-shirt \u2013 profile developments in sector \/ key individuals and the exciting projects they are working on.<br \/>\n\u2022\u00a0<strong>Political BRiTS campaign<\/strong>\u00a0\u2013 The rapidly changing face of British Politics \u2013 No longer Blue vs. Red<br \/>\n\u2022\u00a0<strong>Health &amp; Wellness BRiTS<\/strong>\u00a0\u2013 What is the national health barometer post Coronavirus? Communities identified around Mental health, Obesity, cancer<br \/>\n\u2022\u00a0<strong>Nature BRiTS campaign<\/strong> \u2013 Rise in environmental activism e.g. climate change<\/p>\n<p>Greater Brits. Celebrating One Brit Community at a Time.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4386&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1623241840411{margin-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4209&#8243; img_size=&#8221;full&#8221; woodmart_inline=&#8221;no&#8221; parallax_scroll=&#8221;no&#8221;][vc_custom_heading text=&#8221;Greater Brits Community&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]Am Moses Zikusoka, Founder<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3290","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/pages\/3290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3290"}],"version-history":[{"count":41,"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/pages\/3290\/revisions"}],"predecessor-version":[{"id":4810,"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=\/wp\/v2\/pages\/3290\/revisions\/4810"}],"wp:attachment":[{"href":"https:\/\/www.greaterbrits.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}